In the attempt to read your mind we've anticipated some questions and answers. If there's anything you'd like to know we haven't answered, drop us a note and we'll do our best to answer you.



We show you 9 pairs of images. You choose the one you prefer. If you really can't decide, there's a "no preference" option. We then distill your specific result (one of nearly 20,000 possible permutations!) into one of 31 collector types with personality and art taste guidelines. When you begin browsing you'll be shown art aligned with your personality type. Simply swipe right to add art to your favourites, or swipe left if you're not into that piece. All art you've viewed is tracked in History.

what's the difference between single and grid in the "art for you" view?

On the web version you can view art one piece at a time, or 7 at a time in the grid view. We recommend viewing art one at a time to minimize overchoice confusion, but it's up to you!

Do you seriously choose everY piece of art?

Yes, we seriously look at every single piece before it's included in the app. We evaluate each artwork against a combination of price, size, medium and quality as well as how they fit into our existing collection. We curate a lot of art so you don't have to.


No problem! One the web site go to the "All art" section. On the iOS app you can turn off the personality filter under "Filter".

can i go back to art i've disliked?

You can see every piece of art you've viewed in your history. Your favourites only shows art you've liked.

can i flag art that i super duper love?

Within favourites you can "love" the ones that really stand out. Then use the "show only loved" filter to pull them together.

i have a budget. can i search by price?

Yes! You can filter by price range, size, medium and other filters.

Does it cost me anything to use mercartto?

Nope. Download the app or use the web site for free, get your personality type for free, browse art for free.... heck, you can even get our exclusive No Bull$#*^ Guide to Buying Art for free. When you fall in love with a piece of art, we'll send you to our partner sites where you can purchase your art.

I'm hearing a lot of "free". how do you make money?

We receive a small percentage of the sale price when you purchase art through Mercartto.

I’m nervous about buying art online. What if I don’t love my piece?

We partner with galleries who offer a satisfaction guarantee. In the event it’s not love at first sight, you can return it for a full refund. It’s no risk, but we’re positive you’ll fall in love!

If I sign in using Facebook, will Mercartto post on my Timeline?

No. We respect your privacy, and will never post unauthorized content to your page.

If you’re in love with a work of art, want a second opinion or want to drop a (not so) subtle hint, there’s a share button built into the app on the top right corner. You can share your favourites on Facebook, Twitter, Instagram, Pinterest, by email or text/SMS.

I have an Android phone. Can I use Mercartto?

Yes! You can use the web version which, thanks to modern technology and some developers with magic fingers, looks good on phones, tablets and desktops.

should i use the iphone app or the web version?

Mercartto is designed so you can seamlessly access it from any device and continue your experience without interruption. If you have an iPhone, you can decide which experience you prefer. We personally like to use the app to browse on the go, then use the desktop version to view our favourites on a wall and zoom in on the art's detail, then continue our browsing in the evening on a tablet. And the best part is you can buy from anywhere.

I'M AN ARTIST AND I want to sell my art on Mercartto. Can I sign up?

Absolutely! We love supporting emerging artists, and hope to bring artists on directly in the near future. Please sign up to be notified. 

I have an idea for mercartto. can i share it with you?

That would be great! Contact us here.

you're from Toronto. Do you know Drake?

Nope. But here's a little Toronto love for you.