methods

How do you value art? How do you price art? (part 2)

Pricing art is one of the most subjective commercial activities attempted. If you compare it to fashion, it can be argued that branded designers (like branded artists) can command a higher premium because of the history and reputation behind the name. But oftentimes an article of clothing’s price is also influenced by the quality of materials, hand vs. factory made, scarcity and uniqueness.